About Us

Popcode grew out of software developed at the Machine Intelligence Lab at the Department of Engineering of the University of Cambridge, UK.

The core team of Simon, Connell, and Tom formed Extra Reality Limited in June 2010 in order to pursue commercialising the technology.

In 2011, Extra Reality and Popcode became part of Zappar, a new AR venture. For more information on Zappar and to contact us about our current commercial AR offerings, please see the website at www.zappar.com.